Intangibles in the Telecom Agency Valuation Process
Goodwill is a factor in valuing many agencies. Current owners may have a position of respect in the industry and/or in their local market, and the value of the agency should reflect any potential leadership change. Goodwill is the value that is above and beyond things that can be counted or projected, such as assets or future sales.
But not all intangibles add to the valuation; some can detract. The agency business is very risky, with many company specific and general industry risks that can negatively impact the business. We’ve but together a ‘cheat sheet’ outlining items that we’ve seen have a large effect on valuation multiples, as well as those that have little to no impact on valuation.
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